Design Level 1: Defines what business results you want to change (volume, product, mix, margin, new accounts)
Design Level 2: Defines the change in behaviour needed to drive the change in the business results
Design Level 3: Defines the knowledge needed to drive the right behaviours
Design Level 4: Designs the right training format (workshop, simulation, coaching) to engage and make it stick
Level 1: Measures training experience
Level 2: Measures retention of knowledge
Level 3: Measures change in behaviour
Level 4: Measures impact on business results