contact us

Fruitful Selling Ltd,
Basepoint Bromsgrove,
Isidore Road, Bromsgrove Technology Park,
Bromsgrove B60 3ET


Dan Donovan: 00 44 (0) 7584 026659

George Blakeway: 00 44 (0) 7812 568117

E: info@fruitfuldevelopments.com

Co Reg - 7526998
find us Fruitful Selling Map

solutions & services

We take a range of approaches with our clients so that the project we deliver is exactly what your business needs and will have the maximum impact on your objectives.

We achieve this capability through the expertise and experience of our team
Where required we also will be able to broaden the solution through the partner relationships we have.

some of our services...

Sales Academies

What is a Sales Academy? A Sales Academy can mean different things to different people...

  • For the sales person a Sales Academy can “professionalise” the way that they do their job.
  • For a Manager, it can be a development tool to Coach their team.
  • For a Sales Director is can be a strategic deployment tool to focus the right skills at the right part of the market.
  • For the Learning and Development professional, it can align competencies with a professional development pathway.
  • For Human Resources it offers talent management and succession planning strategies.
  • For an applicant, it can be a reason to apply for a job. 

With the potential to add value to all of these areas of your business, where do you start?

More About Sales Academy >
Train the Trainer

We recognise that you often have internal resources that can deliver sales force improvement through training or coaching. We'll work in partnership with those people so that they feel fully proficient to be able facilitate workshops using exciting experiential learning materials. With our on going support this can be a cost effective way of developing your own sales performance trainers & coaches.

Sales Development Programmes

We can build or tailor training interventions such as: Sales Essentials, Advanced Selling, Consultancy Skills, Key Account Management, Telesales, Negotiation, Advanced Relationship Building, Miller Heiman Strategic Selling and Business Simulations. All our workshops are hugely pragmatic and interactive, working on your real sales process, customers and opportunities.

Sales Leadership Programmes

Ensuring your managers have the required knowledge, skill and confidence to lead the 21st century sales force is essential. We have run interventions covering: Selecting & Interviewing Skills, Sales Team Management, Business Planning, Motivating Performance, Appraising & Developing Others, Sales Coaching, Performance Management and Managing Time & Priorities.

Sales Coaching

We have provided sales coaching covering from executive level to field based salespeople. This pragmatic form of development can be hugely rewarding, especially to supplement existing programmes. We are also able to equip your own internal resources to be accredited coaches.

Customer Service

We believe everyone in an organisation is linked to sales performance, especially those that have direct contact with the customer. We provide dynamic, enjoyable workshops to help anyone who connects with customers to proactively engage and promote your organisation and its products and services. This includes handling tricky situations or disenchanted existing or potential customers. To help us identify areas to improve (or reward) we can also ‘mystery shop’.

Sales Consultancy, Audits and Interim Management

With our experience as Sales Directors and Sales Managers coupled with now working across a huge breadth of organisations from IBM to British Gas means we are very well placed to bring the latest analysis and solutions to your business. We are also proud to have worked with many SME's in this regard, providing a holistic service that is difficult for them to access elsewhere.

Distributor & Agent Education & Motivation Programmes

We have very successfully worked with organisations such as IBM and Intel to help share product knowledge and motivate distributor channels and business partners across Europe and the Middle East.

Technology

We can provide bespoke or off the shelf web based 360 feedback, employee engagement or client survey systems We can use this information to develop performance and measure the return on investment. We also have the capability to provide on-line people performance management systems allowing you to have everything on line including competency frameworks, job specs, objectives, appraisals (and quick reviews), PDPs and other information such as HR records and succession planning.

Incentives & Fulfilment

Through our sister company, TBT, we can design and administer Incentive Programmes to maximise and reward discretionary effort. The power is having a tactical system to concentrate and focus effort coupled with regular communication. This can be aligned with learning goals as well as performance outcomes.

Partner Organisations

Our partner organisations include: Miller Heiman (global strategy), TBT Ltd (mass communication & motivation), Tangerine (recruitment), ISMM (certification) and Fruitful Developments (leadership & team development), CIM (Resources).